YouTube Influencer Marketing Mistakes To Avoid

We can say, YouTube Influencer Marketing is one of the best ways to increase a Brand’s reach. But, if and only if we do it the right way.

In 2016, there are up to 75% of marketers are now investing in influencer marketing, 60% of brands will increase the amount they spend on influencer marketing. However, the recent research shows that YouTube has the best ROI than any other social media platform, knowing that YouTube is the second largest search engine and it has the monthly user base of more than 1 Billion users. Impressive, right? It’s no surprise that YouTube sponsorships are one of the present’s top-ranked customer acquisition tool.

YouTube Marketing could offer you huge rewards. However, the way to reach the success from its uncharted territory can be bumpy. Here are top marketing mistakes that are often encountered and strategies on how to avoid them:

Goals Without Strategy. This is one of the common mistakes a marketer makes when launching YouTube Influencer Campaigns. They only focus on their goals and objectives. Some marketers focus on achieving a goal of a certain amount of views and interactions, specifically likes, comments and shares per video they conduct across several channels.

An ROI positive YouTube Influencer campaign requires a well-analyzed strategy. Aside from numeric campaign goals, a marketer should consider defining KPIs or key metrics which indicates whether a campaign’s performance can achieve the set goals. In this case, this will allow for better decisions and strategies not just to meet the ultimate objectives, but to reach the goal higher than the expected.

Discovery. This is a crucial stage that will define the campaign’s success. In this stage, marketers often fell into a very common trap which is choosing a talent based on the channel’s number of subscribers and latest video views.

YouTube hosts much larger amount of data on video watching. The increase of Big Data analytics could provide online tools to help the marketers dig deeper to find the highest-quality talent for their brand. Several key data-driven aspects should analyze when choosing a talent. These are:

  • Relevance. Is determined by keywords and audience overlap. Which also identifies whether a channel’s audiences will be authentically interested in your service or product.
  • Reach. The average number of view per video. It is calculated as the average number of views during a set period of time.
  • Engagement. It is usually computed using total views and interactions. It measures how actively the audience interacts with the channel’s content.
  • Influence. It is calculated based on how content is shared on the channel and if viewers are turned into subscribers. It also indicated whether a channel stimulates action and audience growth.
  • Consistency. It is measured by averaging various channel performance metrics from video to video. It analyzes how often the channel is delivering meaningful content.

If a marketer fails to analyze any of these crucial parameters, the campaign may result in a poorly targeted audience, low conversion rates, and washed budgets.

Popularity. Any industry has its most popular YouTube celebrities with millions of subscribers. It seems like the fastest and easiest solution for a brand, but remember, they only represent 1-5% of all influencers.

Hundreds of new channels are created and published every day and marketers are playing it safe, they activate the largest channels to secure the best results and keep on ignoring smaller channels. This may lead to disappointment, there are more opportunities from smaller channels. This strategy provides only mediocre outcomes. Why?

  • Lack of Authentic Admiration. There is a lot of things going on for the most popular influencer. They cover a variety of topics, experimenting with different video ideas, in fact, they often treat brand partnerships as just another business, Isn’t it true? They also spend a big amount of time on marketing. The result it: Those brands do not get any special interest or authentic excitement about their product or service. Smaller and niche channels are sincerely interested in the particular topic and products, which could lead to higher quality endorsements.
  • Lack of Targeting. For example, when a channel has a large scattered audience, it’s difficult to predict which portion of subscribers would actually be interested in the particular brand and/or topic. This may result in subscribers can see videos that are irrelevant to their interests, which could hurt both the influencer and the brand. However, small and mid-sized dedicated channels attract a homogenous audience of highly engaged followers.?

Marketers must explore the small and middle-sized niche channels, which can become the most loyal and dedicated brand ambassadors that open doors to a highly targeted and engaged audience. More or less amount of marketing dollars, brands can reach a greater variety of audiences and produces multiple pieces of content.

Losing Control. Marketers still fall into the trap of treating an influence as an actor and editorial content as video ads. The Brands underestimates how keen their users are, how fragile their trusts are and how shortsighted it is to fake authenticity.

Case Studies prove that the more authentic the content is, the better users react to it. This leads to higher reach, better engagement and ultimately, stronger campaign results.

Agency. As the number of YouTube influencers arise, agencies also rise to help brands with campaigns. Marketers can fully outsource the efforts and simply reap the rewards. But there are a lot of pitfalls hidden in this strategy.

  • Limited Access. The agency only has the access to talent in its network, those channels may not always be the best fit for the brand’s needs. Marketers should not fail to assess channel’s value and not to limit their reach to only one ideal partner.
  • Connection. Lack of connection is what marketers often underestimate, especially the level of personal connection which is required for a brand and an influencer. Influencers do seek strong relationships and connection with a brand so they could truly understand its values and speak on its behalf.
  • Niche Understanding. The majority of agencies cater to brands within multiple industries and don’t fully understand the subtle differences of particular spaces. The brand manager should step in and make sure that both talent and video content choices are taken to consideration industry specific aspects.?

In working with agencies, managers need to carefully evaluate the emerging costs compared to the delivered value, the differences between the overhead associated with launching campaign in-house and the agency fees, the key competencies and resources the team is missing and if they are provided for by the partner. Managers need to find out answers to these variables before hiring an agency.

Lack of Transparency and Standardization in Pricing Models. This is one of the biggest challenges for marketers in YouTube Influencer marketing. Marketers end up getting unreasonably high quotes and overspend. Not realizing the room for negotiation in the market.

  • Payment Models. Different channels and agencies work on different payment models like pay per view, pay per action and/or pay per activation. Most of agencies or talents work solely on pay per activation model and often do not tie their fees to guaranteed campaign results.
  • Marketplace. YouTube influencer marketing is still in its infancy, with a lack of benchmarks, the market has not determined average rates. Influencers and agencies currently charge anywhere from $0.02 to $0.20 per view so there is a lot of room for negotiation.
  • Secret Transactions. Agencies share their pricing structures rarely which lead to partners offering different fees for the same talent or campaign. Marketers are required to compare prices across space and negotiate aggressively to get the best deal, this will secure an ROI positive campaign.

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A New Era Of Electric Vehicle Market In The Coming Years

The electric vehicle market collectively accounted for 1043k units in 2016 and is anticipated to incline to 285188K units by 2030. The governments of various countries are very focused on pushing up EV sales to reduce the pollution level and thereby the global warming. With manufacturers rolling out new models and charging infrastructure picking up speed. The market is anticipated to witness immense growth during the forecast period.
In the Report “Electric Vehicle Market: By Types (BEV, HEV, PHEV); By Modules (Body & Chassis, Powertrain, Infotainment, Safety & Security); By Geography (Americas, Europe, Asia Pacific, RoW) – Forecast (2018 to 2023)”, published by IndustryARC, the market will be driven by development and advanced batteries in the coming decades.

Electrification is the most viable way to achieve clean and efficient transportation that is crucial to the sustainable development of the whole world. The present division of year says, the electric vehicle technology including hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and pure battery electric vehicles (BEVs) will dominate the clean vehicle market.

Asia-Pacific Dominates with Major Growth in the Electric Vehicle Market

Geographically, the Electric vehicle market is present in regions of North America, Europe, Asia-Pacific and rest of the world. The new plea of cars has increased by 70% from 2016. In 2016, over 550,000 vehicles were adopted globally which include both battery electric vehicle and plug-in hybrid vehicle. Research say China is expected to extend its industry leadership by making gains across all dimensions of the supply side EVs, including current projected production of EVs and their components. Overall, Germany and United States of America also perform well in the industry, with number of major changes in EV production. These countries saw slight fall of market, due to electric motor production because of China’s expansion.

Sales Analysis Done in Full Report:

The higher capacity batteries sales has increased. It is noticed that direct re-use is always cheaper than batteries under similar productivity environment. The PHEV is mapping towards sale and expected to come up with best price deal. The pricing concept gives you an idea about the estimation price of the present market, as the advancement in electric motor transmission batteries are under major development. The expansion and product launch will elucidate establishment cost and electric automobiles to sustain for longer period of time.

Selected Type and Application Analysis Done in the Full Report:

The uptake of EVs is the result of several factors, including strong technological progress, cost reductions and policy support, including purchase incentives, driving and parking access advantages, and increased public charging infrastructure availability. The BEVs dominated the sales over the hybrid cars in most countries until 2015. But, the plug-in vehicle (PHEV) sales have grown rapidly in the past two years and as of now the PHEVs market is nearly equal to BEV sales worldwide. PHEVs have a considerable range of advantages due to its ongoing battery performance improvements and making feasible in cost reduction driving to achieve maximum share in the marketplace.

Excerpts on Market Growth Factors

After the diesel emission scandal, in the city of California,$44 million investment was made by Electrify America to bring hundreds of electric vehicles to the city. The project includes 260 electric vehicles. The vehicles can locate nearby cars with an app and drive them anywhere within a 13 square mile radius. The vehicles will be available in early 2019.
ISRO announced to start its major project on lithium-ion cell technology to bring the adoption of non-exclusive basis for usage in automobiles. This initiative will accelerate the development of indigenous electric vehicle industry.
The growing adoption of electric cars is creating new opportunity for Volkswagen. It says that quantum computing technology could help to build customized batteries, with a chemical blueprint that will speed up development and production of electric vehicles batteries. This will build a specialized and customized car battery for future green cars.

To access / purchase the full report browse the link below

https://industryarc.com/pdfdownload.php?id=18508

Key players of the Electric Vehicle Market

At present, progress is the key strategy that drives the market, accounting for around 44% of total strategies adopted by key players. The major players profiled in this report include Tesla, BMW Group, Nissan Motor Corporation, Toyota Motor Corporation, Volkswagen AG, General Motors, Dailmer AG, and Energica Motor Company S.P.A. These are the leading market players focusing to expand their business operations in emerging countries. Among all the continents APAC is the emerging region where investors are more focusing on to introduce innovative solutions. Some of the well footholds EVs Cars in the present market are Tesla Model S, Nissan Leaf, BMW i3, Mitsubishi iMiEV, Ford Focus EV; these are BEV available models. BMW i3 REX, BMW i8, Cadillac ELR, Ford Fusion Energi, Ford Cmax Energi, Toyota Prius Plugin and others are the PHEV available type models. Audi Q5 Hybris, Acura ILX hybrid, Cadillac escalade Hybris, BMW Active Hybrid 3 and other are HEV available type models.

Browse full report:
https://industryarc.com/Report/18508/electric-vehicle-market-research-report-analysis.html

What can you expect from the report?
The Electric Vehicle Market Report is prepared with the main agenda to cover the following 20 points:

1. Market Size by Product Categories & Application 11. Demand Analysis (Revenue & Volume)
2. Market trends & Relevant Market Data 12. Country level Analysis
3. Manufacturer Landscape 13. Competitor Analysis
4. Distributor Landscape 14. Market Shares Analysis
5. Pricing Analysis 15. Value Chain Analysis
6. Top 10 End user Analysis 16. Supply Chain Analysis
7. Product Benchmarking 17. Strategic Analysis
8. Product Developments 18. Current & Future Market Landscape Analysis
9. Mergers & Acquisition Analysis 19. Opportunity Analysis
10. Patent Analysis 20. Revenue and Volume Analysis

Any other custom requirements can be discussed with our team, drop an e-mail to discuss more about our consulting services.

To request for a proposal, provide your details in the below link:

Media Contact:
Mr. Venkat Reddy
Sales Manager
Email 1: [email protected]
Contact Sales: +1-614-588-8538 (Ext-101)

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Looking To Start A Home Business

There are two ways to start your online business. The first way is product oriented architecture and the other is service oriented architecture. I will discuss and also provide you to settle your business online with my experience.

Before diving into an online business first thing is to clearly identify what is the nature of your business is it a service oriented architecture, for example, you are selling web development service or your consumer or you will write some content for your client or be promoting it online these are service oriented architecture. The other way is product oriented in which you are going to offer your product to your customers, for example, you are selling some mobile phones or selling some robots for kids.

First, we talk about the service oriented before doing that you need to do some marketing research for example what is the niche of your online business. what services you are selling to your customer who is your competitor and how you are going to sell yourself among that selling yourself means selling your skills, for example who are going to offer web designing service to your client in how much rate you are going to offer your service and how you keep maintaining your relationship with the client after you deliver the service. The most important thing is whether you sell service or a product you are going to compete throughout the world with is working in the same niche as you.

Second, architecture is product oriented. The same thing goes for product oriented architecture that is the niche of the product also what is the nature of your product oriented business, for example, it is business to business, business to consumer or business to the seller.

In both businesses, you have to compete throughout the world. Moreover also how you sell yourself or product. Social media is one of the most vital things for selling your business. Go out and broadcast what you have. Be confident on your self. Make a video of what you are selling post it one YouTube, Facebook, and Twitter. Generate a lot of traffic to your website and blog. The more you get traffic the more business you will generate. The second most important thing how you the optimization of your website to generate the traffic. To a lot of both on page and off page optimization for your website to generate traffic.

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The Basics in Repairing Listed Buildings

When you are dealing with a listed building, you are dealing with an old structure listed by the Secretary of State because of historical or architectural significance. Age is usually an important factor why a building is listed. A building may also possess a magnificent design or has a notable uniqueness that sets it apart from other structure and so it gets listed too. Structures that display an old architecture are considered to be of historical relevance and they are also listed. Also, those buildings and homes which play an important role on some noted historical event are listed. A complete enumeration of listed building can be found at your District Council Office.

When a building is listed, its entire structure is protected, and that includes the interior and exterior structure, walls, roof, and everything integrated in it. Attached structures and features, including the landscape or garden, are also under the legal protection. Listed buildings are protected against alterations and any form of change, especially a change that alters the appearance and uniqueness of the protected structure. Renovation deemed should be preceded by the acquisition of Listed Building Consent, without which any structural alteration becomes illegal, with a serious consequence involving huge fines or incarceration.

While alteration of a listed building requires legal consent, there are works that need no listed building consent. Generally, a number of minor external and internal works don’t need such legal approval. Alteration of a listed building is not necessarily forbidden and is not necessarily considered a criminal offense. Hence, there are considerations that must be looked into regarding this matter. For instance, listed building repairs are generally done without the need of lawful permission. External redecoration and regular repairs are normally exempted for this need of legal consent. Such limited works of repair can be carried out without seeking legal permission.

The distinction between repair and alteration is often troublesome and tricky. There is a delicate line between the two and there are repairs that require consent too. If you are using the same materials for building restoration and the outcome is desirable, consent may not be needed. But if you are using different materials, meaning different from the original, or if you are altering the appearance of the structure instead of keeping it the same then you will need to have a consent. Hence, regular building maintenance can be done without seeking for consent.

Since the issuance of legal consent is a tricky matter, you may want to consult your local council for specifications before you attempt to make repairs. You want to be sure even if you own the building. You have a duty to make sure renovation or rehabilitation is within legal bounds. Also, owners of listed buildings have the obligation to keep their property in good condition and this is only possible through regular maintenance and repair. A neglected listed building shall catch the attention of the authorities and the local council can issue a legal notice to compel the owner to do necessary repairs.

Most owners don’t handle repair by themselves but contract builders to handle the work. This is when local builders enter the scene because they usually handle the manual duty. You don’t lay out the repair details, unless you are qualified to do so. You also will not handle the manual work because renovation is the job of your builder. Many builders are reliable enough to handle the tough task. If you are looking for the right company to handle your listed building repair needs, check online for qualified builders. You need people who know and understand the value of a historical structure. You need professionals who understand why restoration of a remarkable architecture is of prime significance.

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List Building – Are Lists In The Billions Possible?

Computers combined with the Internet have made building huge lists, not only very common, but also much easier than in the past. Of course, it does help if you’re a well known celebrity or have a well known brand name. Lady GaGa just passed 10 million followers on Twitter, putting Ashton Kutcher to shame with around 7 million and leaving Google in the dust which has a mere 3 million followers.

However, Google would probably be your best bet if you want to argue that lists in the billions are definitely possible. Just consider all the people who use gMail, Google Accounts, iGoogle, ChromeBrowser, Chromebook, YouTube… and all the other countless programs and sites Google controls and collects contact information on from its users. Of course, only Google knows the exact numbers, but you would probably end up counting a lot of zeros.

Then you have to consider other major list builders on the web such as Facebook, Twitter, LinkedIn… all of these are racking up impressive numbers and bringing up the value of their stocks in the process. In actual fact, it could be argued that the company which ends up with the most people on their list will be the ultimate winner on the web. The advertising and marketing power of having a detailed profile (with all the contact info, background information, buying habits and even credit scores) on hundreds of millions or even billions of Internet users is simply priceless.

One sometimes gets the feeling that the average person on the street, has no idea how priceless these lists really are? They simply don’t realize how economically valuable having all this information at your disposal can be AND how having permission to email, phone or write to these members or contacts can be used to your advantage? Unless you have seen these economic benefits first-hand and in practice, you will not be able to fully grasp the significance or the true power of list building.

And we are not just talking about big name multinational companies here, the same applies to any small business owner or webmaster; building your contact list can prove very beneficial and worthwhile. Even building a community around your site or blog can prove very helpful when it comes to building traffic, gaining backlinks and improving your sales. Mainly because, as any marketer will tell you, having a ready list of targeted potential customers for your products or services will increase your bottom line. A list of repeat customers is worth its weight in gold.

But how realistic is it for the average marketer or webmaster to build a list in the thousands or even millions? That answer will depend on how much traffic you’re currently getting with your site or sites? If you have a steady flow of targeted traffic then building a list in the thousands will be quite easy, most times it will simply mean placing a subscribe form/box on all your webpages. Add a free ebook, ecourse or report and you will probably double those numbers. Actively building your list with article marketing, co-op list building, videos… will push those subscription numbers even higher.

Actually, building lists in the millions, is not out of the question. There are plenty of pimple-faced teenagers on YouTube and Twitter who have millions of subscribers or followers. And while these third-party sites are not ideal, they do make list building relatively simple and easy. In the case of YouTube, you do have a lucrative income stream (Google AdSense) already built into the system.

However, as every list builder knows, you shouldn’t get hung up on the numbers. It is not the size of your list which counts, but how effective you are at building a responsive relationship with your subscribers. For example, if you have a list of 10,000 and 10% buys your product or clicks your link then that’s as good as having a list of 100,000 where only 1% buys your product or clicks your link.

The same goes for a list in the billions, it will be the effectiveness of these lists which will be the key to their worth. In the coming years, one would imagine that a Google or a Microsoft will know how to handle and market these lists of billions. Fortunes could even rise or fall on how well these relationships are built and nurtured. If you don’t believe any of this is possible, then you still have a lot to learn about list building.

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Tips for Your Digital Nomad Business

Your Digital Nomad business

This is your lifeline, probably your only source of income and the machine that feeds your wallet and enables further travelling and survival. Make sure to tailor your business for easy remote operation. The typical Digital Nomad business is to provide some non-physical remote service, so your accounting should not be too complicated. However, make absolutely sure you setup your company properly, with good administrative support, and according to all laws and regulations. There are many activities perfectly suited to run remotely – fighting with authorities is not one of them! Bear in mind that the Digital Nomad Lifestyle may be regarded as unorthodox or even slightly suspicious by certain people; one more reason to make sure everything is in perfect order administrative-wise.

A few words about revenue

Digital Nomads typically spend most of their time in low-cost countries, thus being able to survive on less income than in a highly developed country. Here are a few important things to consider when sketching out the budget for a Digital Nomad business:

Be prepared to face resistance towards remote work! Many managers want you to sit at your desk, on-site, where they can keep an eye on you
Clients in general pay much less for remote work than for corresponding on-site work
Local everyday life in a low-cost country may be inexpensive – just don’t forget that cost for international travel, SW licenses, Hardware, etc., remain the same no matter which country you’re in
Consider your vocational training, taking up new tools and methods, participation in conventions, trade fairs, off-line courses, etc.
Don’t forget to budget for medical and travel insurance for your staff (=YOURSELF!), accounting and auditing, visas and possible work permits, and perhaps legal assistance depending on where and how you setup your business
Consider provisions for retirement – no employer will do that for you as a Digital Nomad
It is far easier to “gear-down” to a low-cost/low-income lifestyle than what it is to “gear-up” to a high-cost/high-income lifestyle
Avoid the low-cost/low-income trap: It may be tempting to decrease work effort and income to a level where you have a comfortable day-to-day life in a low-cost country. However, returning to your home country (sometimes destiny calls… ) may become a real challenge unless you have arranged sufficient funds
Company Secretary or corresponding service

You will need a skilled and reliable agent to handle your business practicalities and administration; such as a physical address and maybe phone number for your business, mail forwarding, keeping track of statements and returns to hand in and when to do it, renewal of business license, accounting and auditing… The right support will give you the freedom to focus 100% on productive work and to develop your business – wrong support may cause unnecessary and extremely annoying pain and headache. Take your time and be meticulous who you hire!

Keep good track of your expenses, earnings, and receipts

This is important for any business! However, a Digital Nomad office is usually “located” in a suitcase or a backpack, daily operation is carried out from new sites in different corners of the world, and the whole operation must be able to pack/unpack easily and frequently. It is important to have a good and simple system for your papers and records, to conveniently bring them along while travelling. Scan everything regularly as a backup, and/or mail it to your company secretary (using assured mail!) now and then.

Responsive to clients

This too is valid for any business, but may turn out a challenge for the Digital Nomad. I found that email is the preferred means of communication, and I use out-of-office message when outside internet coverage. Give an estimate for when you will be reading email next time and don’t forget to specify what timezone you refer to. I use Skype and other internet voice services, but I avoid using them for the first few contacts with a new or prospective client, as the quality of service can be unreliable.

Data and account management, backup etc.

This is extra important for Digital Nomads as we are, per definition, mobile in our work. A laptop thrown around by a frequent traveller has a higher probability of a failure than it’s colleague in an office or home environment. Frequent traveling also makes for a higher risk of theft. Make sure you backup important data frequently and to multiple media, and to store different backup media in separate places – e.g. a small portable disk drive in your backpack AND a memory stick in your pocket. There is also the possibility of cloud storage. I do not use such personally, as it makes it impossible to work offline and I definitely prefer to keep data in my own hands.

You may consider to use some software service for your user ids and passwords.

Lean but orderly project administration

I recommend lean, simplistic yet efficient and orderly project administration for the Digital Nomad! I use my smartphone, GTasks and Google calendar to keep track of projects and client activities. I also follow a simple but bullet-proof process to handle RFQ:s and new projects.

Hardware and Software

This is not negotiable. If your smartphone gets stolen, your computer crashes or needs upgraded memory, or that new and lucrative project requires a certain software – there is not much of an option except buying whatever is needed. And you will be likely to find proper supply in the nearest big city, almost anywhere in the world. However, if you are in a country with a different character set (e.g most Asian countries) it may be difficult to find your old familiar keyboard. English keyboards are usually available, but be prepared to solve a few challenges in the language area. It could be worth mentioning that copy software does occur in certain places, so beware.

Company insurance

Assuming that you have already arranged insurance for your personal protection, it may be worthwhile to look into a company insurance too. To cover liability in case you make a mistake in your work, get your laptop with important confidential client information lost or stolen or hacked… Not easy to get, and may be horribly expensive, but at least worth looking into.

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7 Things You Should Do When Starting an Online Business

Starting an online business is an altogether complicated thing to do. Many have failed because of the inability to cope with the ups and downs, attributed to a lack of foresight and planning.

To have a better shot at success, here are 7 things you should not do:

1. Do your homework.

When starting an online business, preparation is crucial. Think of it like cooking: you start by preparing your ingredients. How do you decide on what ingredients to prepare? It’s through research.

Without doing any research, the consequences that await you are dire. Research who your customers will be, your product, and what people are willing to pay for your services. Give yourself a good start by preparing before the real business begins.

2. Plan with data

Do not plan unless you’ve done your research thoroughly and gathered data. You need to have sufficient data before you can even start to make out a plan. With data, you’ll be able to come up with a recipe for success that will likely work – and sell.

3. Worry about the money

Money is what sustains a business, and without it you’ll never be able to make your business stand up and. In business, there is always a chance that you’ll run out of money before you can even make a profit.

Plan out your financial goals in advance, don’t wait until it’s too late. Have a safety net or contingency plan already prepared in case something happens.

4. Setting the price right

Sometimes when you’re desperate in selling, you’ll set the price at a very low cost. This is something you must avoid, for this means the business is not working. Do not undervalue yourself. Set the necessary price to be able to make a decent, worthy profit.

5. Have a friendly, catchy domain name

Your domain or web address is an important tools for online businesses. Your customers’ first impression will rely heavily on how your website looks and works.

You must have a simple and clear navigation so that your customers can browse leisurely. Also, another important thing is to ensure the web hosting of your website. Choose a trustworthy host to avoid downtime.

6. Consider SEO and branding, and being active on social media.

Make your online business work by generating massive amounts of web traffic. Even if your product is great, without search engine optimization (SEO), it will be buried by thousands of websites. You must be active in major social media sites as well. This means advertising and cultivating brand awareness. Facebook and Pinterest are good places to start.

7. Value Customer service and experience.

Remember customers are looking a good buying experience as well a good product. Interact with them, and answer their questions promptly. That can be through chat, e-mail, telephone, or surveys. Make them feel welcome to share their concerns. In all likelihood, they will return to your website.

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Traffic Building – Oh the Insustainability of it All

Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives.

For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a lesser percentage who actually make a purchase, but the end result is a boost in traffic.

Various advertising techniques such as Pay Per Click (PPC) are used to bolster traffic-building objectives, but the end result may be a smaller Return on Investment (ROI) than the site owner may be willing to accept as fair and equitable.

There is a term used in energy and natural resources that makes sense in the world of traffic building. That term is sustainability. When a site owner is seeking long-term strategies for traffic building they need to look at what strategies are sustainable.

What strategies can perpetually bring traffic to a site without requiring constant care and financial resources?

Organic Ezines – The use of information and personally culled email addressed make for a combination that allows you to connect with the largest number of motivated consumers. These consumers often look forward to your latest issue and are happy to gain insight and information on subjects they are interested in.

Search Engine Optimization (SEO) – SEO strategies are particularly well suited to bringing sustainable traffic to your website. If you optimize your site well you should expect the potential for perpetual traffic.

Directories – Taking the time to submit your site information to a variety of directories makes it possible to see further sustainability in cyber traffic.

The primary rule for many of these strategies is they cost more in time than they do money. Conversely strategies that require less time always seem to cost more money.

The shoot-from-the-hip approach to traffic building is an approach that requires constant attention and creative thinking. In fact, you shouldn’t be surprised if these approaches yield fewer results than you hope for. When that happens many site owners are tempted to push the envelope and develop strategies that many consider spamming.

When you take time at the start of your online business to develop traffic building strategies the end results are not only likely to be dramatically better they are also more likely to be sustainable.

With the growth of your traffic you will also find a parallel with increased sales.

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Profitable Traffic Building – 7 Ways to Advance in Traffic Building

Profitable traffic building is the key to success in Internet business. If you want to increase your profits, you have to increase your traffic. Through this article you are presented with 7 ways to advance in traffic building.

1. One of the most fundamental ways to advance towards profitable traffic building is to learn the ins and outs of creating content for a website that has been search engine optimized.

2. Additionally, when it comes to profitable traffic building, you must also learn techniques pertaining to meta-tags and meta-tag creation and placement.

3. Moreover, an important aspect of profitable traffic building in this day and age is learning how to create appropriate domain names that will draw traffic to a site.

4. Profitable traffic building also depends upon an ability to create and implement a quality link building program. Again, the key here is quality – any link building efforts need to be quality in nature.

5. Profitable traffic building efforts need to be part of a comprehensive website promotion plan or program. You cannot work on building traffic to a site in a vacuum.

6. You need to be open minded and willing to consider new options when it comes to working towards profitable traffic building and drawing people to your website venue.

7. Finally, if you have questions about what you are considering doing, understand that there are people available who can give you useful and professional advice, guidance and assistance.

Seven simple ways which you will now need to put into action.

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10 Effective Web Design Principles

As Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the page is the only person who is looking for information regarding a product or a service.

With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.

We will focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.

Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.

The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.

Most users when they visit a web page they are looking for a specific information, product or service.

  • Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
  • Most Users Scan The Webpage: When a user visits a web page they scan the webpage for the information which fulfils their needs.
  • Web Users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage increases.
  • Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
  • Web Users Follow Their Individual Intuitive Feeling: Most users scan the web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think.”

Now, having seen the users behaviour, next we are going to checklist the web designing principles

  1. Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which users can get after going through the web page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and concise quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the website.
  2. Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in long forms to try out your service. Basically, remove all barriers, a user registration using a long fill in the form is enough to cut down on the incoming traffic.
  3. Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than others. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
  4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive more quality traffic to the webpage.
  5. Strive for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it helps the user to find the required information easily.
  6. Innovate But Not Distract: An impressive web design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
  7. Aesthetically Appealing – Target As Per The Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page should be explicitly designed to target selected niche.
  8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a great way to do this.
  9. Optimized Web Page: Web page should be optimized to load faster without compromising on quality factor.
  10. Responsive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any device irrespective of the screen size.

Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.

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