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The Basics in Repairing Listed Buildings

When you are dealing with a listed building, you are dealing with an old structure listed by the Secretary of State because of historical or architectural significance. Age is usually an important factor why a building is listed. A building may also possess a magnificent design or has a notable uniqueness that sets it apart from other structure and so it gets listed too. Structures that display an old architecture are considered to be of historical relevance and they are also listed. Also, those buildings and homes which play an important role on some noted historical event are listed. A complete enumeration of listed building can be found at your District Council Office.

When a building is listed, its entire structure is protected, and that includes the interior and exterior structure, walls, roof, and everything integrated in it. Attached structures and features, including the landscape or garden, are also under the legal protection. Listed buildings are protected against alterations and any form of change, especially a change that alters the appearance and uniqueness of the protected structure. Renovation deemed should be preceded by the acquisition of Listed Building Consent, without which any structural alteration becomes illegal, with a serious consequence involving huge fines or incarceration.

While alteration of a listed building requires legal consent, there are works that need no listed building consent. Generally, a number of minor external and internal works don’t need such legal approval. Alteration of a listed building is not necessarily forbidden and is not necessarily considered a criminal offense. Hence, there are considerations that must be looked into regarding this matter. For instance, listed building repairs are generally done without the need of lawful permission. External redecoration and regular repairs are normally exempted for this need of legal consent. Such limited works of repair can be carried out without seeking legal permission.

The distinction between repair and alteration is often troublesome and tricky. There is a delicate line between the two and there are repairs that require consent too. If you are using the same materials for building restoration and the outcome is desirable, consent may not be needed. But if you are using different materials, meaning different from the original, or if you are altering the appearance of the structure instead of keeping it the same then you will need to have a consent. Hence, regular building maintenance can be done without seeking for consent.

Since the issuance of legal consent is a tricky matter, you may want to consult your local council for specifications before you attempt to make repairs. You want to be sure even if you own the building. You have a duty to make sure renovation or rehabilitation is within legal bounds. Also, owners of listed buildings have the obligation to keep their property in good condition and this is only possible through regular maintenance and repair. A neglected listed building shall catch the attention of the authorities and the local council can issue a legal notice to compel the owner to do necessary repairs.

Most owners don’t handle repair by themselves but contract builders to handle the work. This is when local builders enter the scene because they usually handle the manual duty. You don’t lay out the repair details, unless you are qualified to do so. You also will not handle the manual work because renovation is the job of your builder. Many builders are reliable enough to handle the tough task. If you are looking for the right company to handle your listed building repair needs, check online for qualified builders. You need people who know and understand the value of a historical structure. You need professionals who understand why restoration of a remarkable architecture is of prime significance.

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List Building – Are Lists In The Billions Possible?

Computers combined with the Internet have made building huge lists, not only very common, but also much easier than in the past. Of course, it does help if you’re a well known celebrity or have a well known brand name. Lady GaGa just passed 10 million followers on Twitter, putting Ashton Kutcher to shame with around 7 million and leaving Google in the dust which has a mere 3 million followers.

However, Google would probably be your best bet if you want to argue that lists in the billions are definitely possible. Just consider all the people who use gMail, Google Accounts, iGoogle, ChromeBrowser, Chromebook, YouTube… and all the other countless programs and sites Google controls and collects contact information on from its users. Of course, only Google knows the exact numbers, but you would probably end up counting a lot of zeros.

Then you have to consider other major list builders on the web such as Facebook, Twitter, LinkedIn… all of these are racking up impressive numbers and bringing up the value of their stocks in the process. In actual fact, it could be argued that the company which ends up with the most people on their list will be the ultimate winner on the web. The advertising and marketing power of having a detailed profile (with all the contact info, background information, buying habits and even credit scores) on hundreds of millions or even billions of Internet users is simply priceless.

One sometimes gets the feeling that the average person on the street, has no idea how priceless these lists really are? They simply don’t realize how economically valuable having all this information at your disposal can be AND how having permission to email, phone or write to these members or contacts can be used to your advantage? Unless you have seen these economic benefits first-hand and in practice, you will not be able to fully grasp the significance or the true power of list building.

And we are not just talking about big name multinational companies here, the same applies to any small business owner or webmaster; building your contact list can prove very beneficial and worthwhile. Even building a community around your site or blog can prove very helpful when it comes to building traffic, gaining backlinks and improving your sales. Mainly because, as any marketer will tell you, having a ready list of targeted potential customers for your products or services will increase your bottom line. A list of repeat customers is worth its weight in gold.

But how realistic is it for the average marketer or webmaster to build a list in the thousands or even millions? That answer will depend on how much traffic you’re currently getting with your site or sites? If you have a steady flow of targeted traffic then building a list in the thousands will be quite easy, most times it will simply mean placing a subscribe form/box on all your webpages. Add a free ebook, ecourse or report and you will probably double those numbers. Actively building your list with article marketing, co-op list building, videos… will push those subscription numbers even higher.

Actually, building lists in the millions, is not out of the question. There are plenty of pimple-faced teenagers on YouTube and Twitter who have millions of subscribers or followers. And while these third-party sites are not ideal, they do make list building relatively simple and easy. In the case of YouTube, you do have a lucrative income stream (Google AdSense) already built into the system.

However, as every list builder knows, you shouldn’t get hung up on the numbers. It is not the size of your list which counts, but how effective you are at building a responsive relationship with your subscribers. For example, if you have a list of 10,000 and 10% buys your product or clicks your link then that’s as good as having a list of 100,000 where only 1% buys your product or clicks your link.

The same goes for a list in the billions, it will be the effectiveness of these lists which will be the key to their worth. In the coming years, one would imagine that a Google or a Microsoft will know how to handle and market these lists of billions. Fortunes could even rise or fall on how well these relationships are built and nurtured. If you don’t believe any of this is possible, then you still have a lot to learn about list building.

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Tips for Your Digital Nomad Business

Your Digital Nomad business

This is your lifeline, probably your only source of income and the machine that feeds your wallet and enables further travelling and survival. Make sure to tailor your business for easy remote operation. The typical Digital Nomad business is to provide some non-physical remote service, so your accounting should not be too complicated. However, make absolutely sure you setup your company properly, with good administrative support, and according to all laws and regulations. There are many activities perfectly suited to run remotely – fighting with authorities is not one of them! Bear in mind that the Digital Nomad Lifestyle may be regarded as unorthodox or even slightly suspicious by certain people; one more reason to make sure everything is in perfect order administrative-wise.

A few words about revenue

Digital Nomads typically spend most of their time in low-cost countries, thus being able to survive on less income than in a highly developed country. Here are a few important things to consider when sketching out the budget for a Digital Nomad business:

Be prepared to face resistance towards remote work! Many managers want you to sit at your desk, on-site, where they can keep an eye on you
Clients in general pay much less for remote work than for corresponding on-site work
Local everyday life in a low-cost country may be inexpensive – just don’t forget that cost for international travel, SW licenses, Hardware, etc., remain the same no matter which country you’re in
Consider your vocational training, taking up new tools and methods, participation in conventions, trade fairs, off-line courses, etc.
Don’t forget to budget for medical and travel insurance for your staff (=YOURSELF!), accounting and auditing, visas and possible work permits, and perhaps legal assistance depending on where and how you setup your business
Consider provisions for retirement – no employer will do that for you as a Digital Nomad
It is far easier to “gear-down” to a low-cost/low-income lifestyle than what it is to “gear-up” to a high-cost/high-income lifestyle
Avoid the low-cost/low-income trap: It may be tempting to decrease work effort and income to a level where you have a comfortable day-to-day life in a low-cost country. However, returning to your home country (sometimes destiny calls… ) may become a real challenge unless you have arranged sufficient funds
Company Secretary or corresponding service

You will need a skilled and reliable agent to handle your business practicalities and administration; such as a physical address and maybe phone number for your business, mail forwarding, keeping track of statements and returns to hand in and when to do it, renewal of business license, accounting and auditing… The right support will give you the freedom to focus 100% on productive work and to develop your business – wrong support may cause unnecessary and extremely annoying pain and headache. Take your time and be meticulous who you hire!

Keep good track of your expenses, earnings, and receipts

This is important for any business! However, a Digital Nomad office is usually “located” in a suitcase or a backpack, daily operation is carried out from new sites in different corners of the world, and the whole operation must be able to pack/unpack easily and frequently. It is important to have a good and simple system for your papers and records, to conveniently bring them along while travelling. Scan everything regularly as a backup, and/or mail it to your company secretary (using assured mail!) now and then.

Responsive to clients

This too is valid for any business, but may turn out a challenge for the Digital Nomad. I found that email is the preferred means of communication, and I use out-of-office message when outside internet coverage. Give an estimate for when you will be reading email next time and don’t forget to specify what timezone you refer to. I use Skype and other internet voice services, but I avoid using them for the first few contacts with a new or prospective client, as the quality of service can be unreliable.

Data and account management, backup etc.

This is extra important for Digital Nomads as we are, per definition, mobile in our work. A laptop thrown around by a frequent traveller has a higher probability of a failure than it’s colleague in an office or home environment. Frequent traveling also makes for a higher risk of theft. Make sure you backup important data frequently and to multiple media, and to store different backup media in separate places – e.g. a small portable disk drive in your backpack AND a memory stick in your pocket. There is also the possibility of cloud storage. I do not use such personally, as it makes it impossible to work offline and I definitely prefer to keep data in my own hands.

You may consider to use some software service for your user ids and passwords.

Lean but orderly project administration

I recommend lean, simplistic yet efficient and orderly project administration for the Digital Nomad! I use my smartphone, GTasks and Google calendar to keep track of projects and client activities. I also follow a simple but bullet-proof process to handle RFQ:s and new projects.

Hardware and Software

This is not negotiable. If your smartphone gets stolen, your computer crashes or needs upgraded memory, or that new and lucrative project requires a certain software – there is not much of an option except buying whatever is needed. And you will be likely to find proper supply in the nearest big city, almost anywhere in the world. However, if you are in a country with a different character set (e.g most Asian countries) it may be difficult to find your old familiar keyboard. English keyboards are usually available, but be prepared to solve a few challenges in the language area. It could be worth mentioning that copy software does occur in certain places, so beware.

Company insurance

Assuming that you have already arranged insurance for your personal protection, it may be worthwhile to look into a company insurance too. To cover liability in case you make a mistake in your work, get your laptop with important confidential client information lost or stolen or hacked… Not easy to get, and may be horribly expensive, but at least worth looking into.

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7 Things You Should Do When Starting an Online Business

Starting an online business is an altogether complicated thing to do. Many have failed because of the inability to cope with the ups and downs, attributed to a lack of foresight and planning.

To have a better shot at success, here are 7 things you should not do:

1. Do your homework.

When starting an online business, preparation is crucial. Think of it like cooking: you start by preparing your ingredients. How do you decide on what ingredients to prepare? It’s through research.

Without doing any research, the consequences that await you are dire. Research who your customers will be, your product, and what people are willing to pay for your services. Give yourself a good start by preparing before the real business begins.

2. Plan with data

Do not plan unless you’ve done your research thoroughly and gathered data. You need to have sufficient data before you can even start to make out a plan. With data, you’ll be able to come up with a recipe for success that will likely work – and sell.

3. Worry about the money

Money is what sustains a business, and without it you’ll never be able to make your business stand up and. In business, there is always a chance that you’ll run out of money before you can even make a profit.

Plan out your financial goals in advance, don’t wait until it’s too late. Have a safety net or contingency plan already prepared in case something happens.

4. Setting the price right

Sometimes when you’re desperate in selling, you’ll set the price at a very low cost. This is something you must avoid, for this means the business is not working. Do not undervalue yourself. Set the necessary price to be able to make a decent, worthy profit.

5. Have a friendly, catchy domain name

Your domain or web address is an important tools for online businesses. Your customers’ first impression will rely heavily on how your website looks and works.

You must have a simple and clear navigation so that your customers can browse leisurely. Also, another important thing is to ensure the web hosting of your website. Choose a trustworthy host to avoid downtime.

6. Consider SEO and branding, and being active on social media.

Make your online business work by generating massive amounts of web traffic. Even if your product is great, without search engine optimization (SEO), it will be buried by thousands of websites. You must be active in major social media sites as well. This means advertising and cultivating brand awareness. Facebook and Pinterest are good places to start.

7. Value Customer service and experience.

Remember customers are looking a good buying experience as well a good product. Interact with them, and answer their questions promptly. That can be through chat, e-mail, telephone, or surveys. Make them feel welcome to share their concerns. In all likelihood, they will return to your website.

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Traffic Building – Oh the Insustainability of it All

Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives.

For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a lesser percentage who actually make a purchase, but the end result is a boost in traffic.

Various advertising techniques such as Pay Per Click (PPC) are used to bolster traffic-building objectives, but the end result may be a smaller Return on Investment (ROI) than the site owner may be willing to accept as fair and equitable.

There is a term used in energy and natural resources that makes sense in the world of traffic building. That term is sustainability. When a site owner is seeking long-term strategies for traffic building they need to look at what strategies are sustainable.

What strategies can perpetually bring traffic to a site without requiring constant care and financial resources?

Organic Ezines – The use of information and personally culled email addressed make for a combination that allows you to connect with the largest number of motivated consumers. These consumers often look forward to your latest issue and are happy to gain insight and information on subjects they are interested in.

Search Engine Optimization (SEO) – SEO strategies are particularly well suited to bringing sustainable traffic to your website. If you optimize your site well you should expect the potential for perpetual traffic.

Directories – Taking the time to submit your site information to a variety of directories makes it possible to see further sustainability in cyber traffic.

The primary rule for many of these strategies is they cost more in time than they do money. Conversely strategies that require less time always seem to cost more money.

The shoot-from-the-hip approach to traffic building is an approach that requires constant attention and creative thinking. In fact, you shouldn’t be surprised if these approaches yield fewer results than you hope for. When that happens many site owners are tempted to push the envelope and develop strategies that many consider spamming.

When you take time at the start of your online business to develop traffic building strategies the end results are not only likely to be dramatically better they are also more likely to be sustainable.

With the growth of your traffic you will also find a parallel with increased sales.

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Profitable Traffic Building – 7 Ways to Advance in Traffic Building

Profitable traffic building is the key to success in Internet business. If you want to increase your profits, you have to increase your traffic. Through this article you are presented with 7 ways to advance in traffic building.

1. One of the most fundamental ways to advance towards profitable traffic building is to learn the ins and outs of creating content for a website that has been search engine optimized.

2. Additionally, when it comes to profitable traffic building, you must also learn techniques pertaining to meta-tags and meta-tag creation and placement.

3. Moreover, an important aspect of profitable traffic building in this day and age is learning how to create appropriate domain names that will draw traffic to a site.

4. Profitable traffic building also depends upon an ability to create and implement a quality link building program. Again, the key here is quality – any link building efforts need to be quality in nature.

5. Profitable traffic building efforts need to be part of a comprehensive website promotion plan or program. You cannot work on building traffic to a site in a vacuum.

6. You need to be open minded and willing to consider new options when it comes to working towards profitable traffic building and drawing people to your website venue.

7. Finally, if you have questions about what you are considering doing, understand that there are people available who can give you useful and professional advice, guidance and assistance.

Seven simple ways which you will now need to put into action.

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10 Effective Web Design Principles

As Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the page is the only person who is looking for information regarding a product or a service.

With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.

We will focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.

Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.

The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.

Most users when they visit a web page they are looking for a specific information, product or service.

  • Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
  • Most Users Scan The Webpage: When a user visits a web page they scan the webpage for the information which fulfils their needs.
  • Web Users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage increases.
  • Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
  • Web Users Follow Their Individual Intuitive Feeling: Most users scan the web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think.”

Now, having seen the users behaviour, next we are going to checklist the web designing principles

  1. Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which users can get after going through the web page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and concise quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the website.
  2. Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in long forms to try out your service. Basically, remove all barriers, a user registration using a long fill in the form is enough to cut down on the incoming traffic.
  3. Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than others. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
  4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive more quality traffic to the webpage.
  5. Strive for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it helps the user to find the required information easily.
  6. Innovate But Not Distract: An impressive web design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
  7. Aesthetically Appealing – Target As Per The Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page should be explicitly designed to target selected niche.
  8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a great way to do this.
  9. Optimized Web Page: Web page should be optimized to load faster without compromising on quality factor.
  10. Responsive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any device irrespective of the screen size.

Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.

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Why Your Business Needs a “Responsive Web Design”

Today, the web is not only limited to desktop. According to Statista, there won’t be less than 2.9 billion smartphone users by the end of 2019. With the “ever increasing” number of smartphone users daily, more and more people are browsing internet solely via smartphones. Yes, more than 60% of searches online now come from a mobile device.

Can you remember the last time you visited any website on your smartphone and shut that website simply because it was not looking good on the screen of your smartphone? It was likely not a pleasant experience. What if that was your website? You would be feeling nauseous about it.

Responsive web design isn’t a fashion anymore, rather it’s a must. Today, if your website isn’t efficient enough to serve screen of multiple devices, it’s going to incur you lose in ways you might haven’t imagined. Hence, it is very essential for you to have a “responsive web design” for your blazing idea.

When it all started…

It was the year of 2010, when a web designer named, Ethan Marcotte first coined the term, “responsive web design.” In those days, web developers used to build different sites to accommodate all the tribes of devices out there in the market.

With the increasing number of “tribes” of devices, this way didn’t seem much efficient to create websites. That is when the trend of responsive web design came to life.

Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.

-Ethan Marcotte

After all What’s the Definition of Responsive Web Design?

According to Ethan, a responsive design is composed of three distinct parts:

1. A flexible grid.

2. Flexible images. Or more specifically, media that works in a flexible context (whether fluid themselves, or perhaps controlled via overflow).

3. Media queries. The final layer of a responsive design, media queries optimize the design for different viewing contexts, and spot-fix bugs that occur at different resolution ranges.

“A responsive design simply means a website that feels great on any device of your choice.”

Here’s Why You Should Consider the Thought of Having a Responsive Website:

Because it looks amazing! The first compelling reason you should consider the thought of having a responsive website is because responsiveness can make your site look simply amazing!

Having a responsive website, can also help to engage your users, thereby leaving them with a good impression about your brand as a whole.

1. Deliver Excellent UX:

With a responsive website, you can deliver the most luxurious user experience to your end users. No one likes to sit in front of an “ever loading” broken or a shrunken website. With a responsive design, you can deliver the most amazing UX that will make your users fall in love with your brand. Today, most of the web design companies offer responsive website design to better serve their clients.

2. Reach the Farthest End of the Corner:

With a responsive website design, you can reach people who don’t have the luxury to surf internet via a personal computer. Responsive web design will help you address all the users out there searching for you. This can help to increase traffic on your website. Not only that, it will also help you to boost your ranking in Google.

3. Reduce Maintenance Cost:

Initially, if you were to hire a website design company they would create two separate versions for any website – one for mobile and the other for desktop devices. What this did was it increased the overall effort and maintenance cost for keeping both the versions updated. However, if you have a responsive web design, you will be able to manage your website much efficiently and easily, with least resources.

Final words, now you know how crucial it is to have a responsive web design for your website. If you want your business to grow in leaps and bounds, you must consider the thought of having a responsive website. If you want help in making your website responsive, there are many companies out there who offer responsive web design services to help you make your website look exceptional.

Companies that offer responsive web design services can also help you in building a separate mobile app for your website that can help you grow your business up to no limits.

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How to Reduce Bounce Rates on Your Website

When people click on a link to your website you want them to stick around. You want them to read your content, see your offers, and then finally take the next step to answer your calls to action. But, many people do bounce off the site.

Bouncing means they visited but left quickly. You can view your bounce rate in Google Analytics. So, how can you reduce your bounce rates?

Increase Speed

When you can increase the loading speed of your website, you’re going to automatically have fewer bouncing visitors. People are impatient and do not like to wait around for something to load.

Don’t Burn Out People’s Retinas

Certain colors, like blue and gold, do not translate well to online reading. In addition, you need to space out your paragraphs differently than you would for print. It’s okay to separate your text into more paragraphs for online reading.

Improve Your SEO

Search engine optimization is important for your website. If you have a lot of bounces you may be using the wrong type of content to attract your ideal audience. Or, worse, your content is boring. Improve the content and the SEO, and you’ll have fewer bounces.

Study Your Target Audience Better

Another factor in bounce rates is poor understanding of your target audience. If your advertisements, blog posts and content marketing (and any marketing for that matter) is not well-targeted to your audience, then you need to improve your targeting.

Create Natural Navigation

The best navigation is not very noticeable but naturally leads your visitors to where they want to go. Don’t be clever with link and button names. Instead, be direct about where the link is going to send your visitor, and use less navigation on the front page. Having fewer choices will avoid confusion.

Know the Reason for Your Website

If you don’t know the purpose of your website then no one else will know either. Ensure that you have mapped out the website before building it so that you know and your visitors know that the website is clear about its message.

Bounced traffic has a variety of causes that you need to research. You can use Google Analytics and Google Webmaster Tools to help you discover ways to reduce your bounce rate. But, one of the most important things is to ensure that your website speaks to your target audience so that you attract the right people in the first place.

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